Infinix India has announced the launch of its NOTE Edge smartphone, alongside a new digital campaign titled ‘World Take NOTE’. The film features cricketer Yashasvi Jaiswal as the face of the NOTE series.

The 77-second film draws parallels between Jaiswal’s cricketing journey and the brand’s positioning as a performance-focused challenger in the smartphone segment. The narrative centres on preparation, consistency and execution rather than hype.

Jaiswal said: “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”

Anupama Ramaswamy, MD & chief creative officer, Havas Creative India said: “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t a device. It’s identity. It’s amplification. It’s how they show up and show off who they are. They don’t consume culture. They co-create it. Remix it. Meme it. Push it forward. That is exactly why Infinix’s belief that the world takes note feels so real. Because when this generation steps out with confidence and clarity, attention follows. Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”

The NOTE Edge runs on Android 16-based XOS 16 and is powered by the MediaTek Dimensity 7100 SoC. It features a 7.2mm design, ultra-fast charging and AI-enabled functions, including a One Tap AI Button.

With this launch, Infinix expands its NOTE series portfolio in India, targeting young consumers seeking performance-led devices.

Parimatch, global gaming platform, announced an exclusive partnership with international cricket star David Warner in the role of Brand Ambassador. Together, they share values of professionalism, bold performance, and a genuine connection with sports fans across the globe.

David Warner is widely recognized as one of the most charismatic and influential cricketers of all time. The Australian national team and IPL legend, Warner has driven his teams to many memorable wins. Throughout his career, he has scored more than 18,000 international runs, won three ICC World Cups, and remains the highest-scoring overseas player in IPL history.

Warner is committed to safe and responsible play, raising awareness about integrity and fairness in sportal. As part of this partnership, he also serves as Parimatch’s Responsible Gaming Ambassador, promoting an ethical gaming environment.

“David Warner truly understands the emotions that sport evokes in millions of fans across Asia. For Parimatch, this alliance represents a strategic step, highlighting our focus on working with personalities who embody courage, passion, and authentic fan engagement,” said the Parimatch Press Office.

David Warner explains “Cricket has given me the chance to connect with fans all over the world, where the passion for the game is incredible. Parimatch shares that same love for sport and performance, and I’m excited to partner with a brand that celebrates the excitement of competition while championing responsible play.”

Asian countries hold a special place in David Warner’s life, and his strong connection with fans has deepened his bond with the region.

He is deeply involved in Asian culture, creating viral videos to Bollywood music, speaking Telugu, and appearing in films and media campaigns. In interviews, he often notes that visiting India is the favorite part of the calendar for his family.

Warner is committed to safe and responsible play, raising awareness about integrity and fairness in sportal. As part of this partnership, he also serves as Parimatch’s Responsible Gaming Ambassador, promoting an ethical gaming environment.

“David Warner truly understands the emotions that sport evokes in millions of fans across Asia. For Parimatch, this alliance represents a strategic step, highlighting our focus on working with personalities who embody courage, passion, and authentic fan engagement,” said the Parimatch Press Office.

David Warner explains “Cricket has given me the chance to connect with fans all over the world, where the passion for the game is incredible. Parimatch shares that same love for sport and performance, and I’m excited to partner with a brand that celebrates the excitement of competition while championing responsible play.”

Asian countries hold a special place in David Warner’s life, and his strong connection with fans has deepened his bond with the region.

He is deeply involved in Asian culture, creating viral videos to Bollywood music, speaking Telugu, and appearing in films and media campaigns. In interviews, he often notes that visiting India is the favorite part of the calendar for his family.

JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, has raised the curtains on the biennial tournament with a film that signals a paradigm shift. In a first, reigning ICC Women’s Cricket World Cup champions Jemimah Rodrigues, Deepti Sharma, and Shafali Verma rally the nation in JioStar’s latest film, marking a distinctive shift in how the women’s game has grown in stature, with India’s women’s champions backing the men’s team in a role reversal.

The film opens to Jemimah Rodrigues recounting how a nation’s dream was realized on the night of the ICC Women’s Cricket World Cup final, and then says it’s time to reset as the men’s team goes at it all over again. The film dramatically bridges the gap between two ICC World Cups across formats and genders, as Shafali Verma and Deepti Sharma also join in to tell everyone that India has got one cup home and won’t let the other one go. With a gripping background score and cinematography, the film depicts one set of World Champions cheering another.

Conceptualized by the JioStar Creative Team, the campaign weaves two seminal moments together between the national men’s and women’s teams to build excitement for India’s title defence of the ICC Men’s T20 World Cup at home- a feat no host nation has managed yet. India currently have the number 1 T20I bowler and batter in their ranks, and carry fearsome form as the top ranked T20I team in the world, aiming to become the first nation to lift the prestigious title thrice.

Speaking about the film, Siddharth Sharma, Head – Sports Content, JioStar said, “As the Indian Men’s Cricket Team prepares to embark on a historic ICC Men’s T20 World Cup 2026 campaign, striving to become the first ever back to back champions, it was apt for the reigning women’s World Champions to lead the charge in rallying support for the Men in Blue. This film was created to depict champions cheering champions– for Team India to repeat history on the biggest stage of all and to energise a billion fans who are longing to see Team India lift the trophy once again at home.”

India will begin their ICC Men’s T20 World Cup 2026 campaign in Mumbai against USA on February 7, followed by a fixture against Namibia on February 12. India then takes on Pakistan in a much-anticipated clash on February 15, and caps off its group stage fixtures against the Netherlands on February 18. Pakistan and the Netherlands will play the opening game of the ICC Men’s T20 World Cup 2026 and fans can catch all the action live across JioHotstar and Star Sports Network from February 7 to March 8.