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Hero MotoCorp becomes Title Sponsor for SJFI National Convention 2026

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For the first time in over two decades, the Sports Journalists Federation of India’s (SJFI) National Convention is heading back to the Capital bigger, grander and more powerful.

The convention, hosted by the Delhi Sports Journalist Association (DSJA) from March 13-16, has secured India’s leading two-wheeler giant Hero MotoCorp as the Title Sponsor, showcasing immense corporate confidence in the country’s premier sports gathering.

The four-day convention will mark the Golden Jubilee celebration of SJFI, making it one of the most significant editions in its history.

Sanjay Bhan, Executive Vice President, Global Business & Product Planning, Hero MotoCorp said, “At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the Title Sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year. This milestone is an opportunity not only to support athletes but also to celebrate the fraternity that passionately chronicles India’s sporting journey, tells stories about athletes and amplifies sporting achievements, thereby encouraging the ecosystem to grow.”

The Golden Jubilee edition has become a major attraction among the leading brands across India. Apart from Hero MotoCorp, 23 influential entities have partnered with the DSJA to support the convention.

The impressive roster features TCM Sports, SONY Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United Football Club, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmith Concepts & Vision, Adimazes, Aabhawater, VIDA and ESGF.

The strong corporate backing underlines the commercial appeal of the event. DSJA has also received strong support from Ministry of Youth Affairs and Sports (MYAS) and Indian Olympic Association (IOA) and International Sports Press Association (AIPS).

Sabi Hussain, Secretary, DSJA, said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing that we have received from our brand partners shows how powerful the Indian sports media network has become. We are set to deliver an exceptional event experience and a strong platform to our stakeholders connecting the sports, media and corporate world.”

Renowned former sports journalist and now a pioneer entrepreneur in the world of sports Lokesh Sharma, who is the Managing Director of TCM Sports said, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing the stories of athletes and competitions to millions of fans across the country. Platforms like the SJFI Convention allow journalists to exchange ideas, reflect on the evolving media landscape, and celebrate excellence in sports. We are proud to host this initiative and look forward to welcoming distinguished members of the sports media fraternity on 15th March.”

Over four days, the event will combine meaningful professional dialogue with competitive sporting action and extensive networking opportunities. The programme includes a Grand Sports Conclave featuring top administrators and Olympic icons, the JK Bose Inter-Zonal T20 Cricket Tournament, the AC Bali Table Tennis Tournament, multi-dimensional family and youth engagement activities like the Modern Pythian Games, Red Bull gaming station and a prize distribution ceremony attended by distinguished dignitaries.

Apart from that, basketball, futsal and golf putting competitions are scheduled.

The major highlight of the convention is the sports Conclave hosted by TCM sports. This flagship session will draw top-tier sports administrators and key decision-makers, offering sponsors and media professionals unparalleled networking access to the people shaping the business of Indian sports. 

As the most prominent annual meeting of its kind in India, it serves as a key moment to reflect on how sports coverage has shifted from traditional print to modern digital broadcasting, offering massive visibility for associated brands.

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Stupa Sports secures multi-year competition management deal with Table Tennis New Zealand

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Stupa Sports, the leading global AI-powered sports technology and analytics firm, today announced its appointment as the Official Competition Management Partner of Table Tennis New Zealand (TTNZ), in what will be a multi-year strategic partnership. Under this agreement, Stupa will deploy its comprehensive “whole-of-sport” Competition Management Platform – an integrated, end-to-end digital infrastructure designed to power every dimension of table tennis governance, competition delivery and stakeholder experience, across New Zealand.

The partnership marks a significant step in TTNZ’s digital transformation journey, bringing together Stupa’s deep-tech expertise and TTNZ’s ambition to modernise the sport at every level – from grassroots clubs to national competitions.

Stupa’s platform delivers a suite of eleven enterprise-grade modules specifically configured for TTNZ’s operational requirements, including Tournament and League Management, Live Scoring and Real-Time Match Data, Membership and Licensing Management, an Automated Ranking and Rating System, an Online Entry Registration System with integrated payment gateways, role-based User Management, a revenue-generating Sub-Licensing Framework, secure Payment Processing, Third-Party System Integration support and full platform customisation aligned to TTNZ’s specific workflows.

A cornerstone of the partnership is the Sub-Licensing Framework, which enables TTNZ to generate new, sustainable revenue by licensing the platform to Regional Associations and clubs, while simultaneously driving national standardisation across New Zealand’s table tennis ecosystem. This positions TTNZ not only as a more efficient governing body but also as a commercially empowered one.

Commenting on the partnership, Megha Gambhir, Co-founder & CEO, Stupa Sports, said, “Our appointment as Official Competition Management Partner for TTNZ reflects our commitment to building technology that works for sport at every level and catering to all modern day requirements of fan and player engagement. This is not just a software deployment – it is the creation of a complete digital backbone for an entire national federation. From player registrations and club management to live match data and revenue generation, every touchpoint of New Zealand table tennis will now operate on a single, unified platform. We are proud to support TTNZ in this transformation and look forward to a long and impactful partnership.

Adding to this, Izania Downie, CEO, Table Tennis New Zealand, said, “Partnering with Stupa Sports is a landmark moment for table tennis in New Zealand. For the first time, we have a single, fully integrated platform that connects every level of our sport — from players and clubs to regional associations and the national body. Stupa’s technology will not only simplify how we manage competitions and memberships, but also create new revenue opportunities that will directly benefit the growth of the sport across the country. We are excited about what this partnership means for the future of table tennis in New Zealand.”

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Sony Pictures Clinches 20th Asian Games Broadcast Rights

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Sony Pictures Networks India (SPNI) has acquired the media rights for the 20th Asian Games Aichi-Nagoya 2026, marking the return of the prestigious continental sporting event yet again to the Sony Sports Network. Set to take place in Japan from September 19 to October 4, 2026, the 20th Asian Games Aichi-Nagoya 2026 will be broadcast live on the Sony Sports Network channels and streamed on Sony LIV. 

 

As part of the agreement, SPNI will showcase the highly anticipated 20th Asian Games, Aichi-Nagoya 2026, across India, as well as the Indian subcontinent.  

 

India heads into the Games riding on historic momentum. At the previous edition of the Asian Games, India delivered its best-ever performance at the tournament, securing 107 medals; a landmark achievement that underlined the country’s growing sporting prowess on the continental stage. With a new generation of champions emerging alongside seasoned stalwarts, expectations are higher than ever for another record-breaking campaign. 

 

The Asian Games are one of the largest multi-sport events in the world, bringing together elite competitors featuring 41 sports, including 32 Olympic sports with new additions like Mixed Martial Arts (MMA) and surfing, alongside staples like Cricket, Tennis, Esports, Kabaddi, Sepak Takraw, and Kurash. One of the biggest highlights of this edition for Indian audiences is cricket which have both the Men in Blue and Women in Blue vying to reclaim their honor of being Asia’s best.  The inclusion of the sport brings medal hopes in both the men’s and women’s competitions, further strengthening India’s prospects of topping its previous tally.   

 

Through comprehensive coverage, expert analysis, and multi-language programming, Sony Pictures Networks India will deliver immersive access to the 20th Asian Games Aichi-Nagoya 2026, capturing every emotional high, record-breaking feat, and historic triumph. From the opening ceremony grandeur to the final medal events, Sony Sports Network aims to bring fans closer to the action than ever before. 

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI):  

“The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.” 

 

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IPL 2016: Zelio E-Mobility Joins Hands with Punjab Kings as an Official EV Partner

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Zelio E-Mobility, a rapidly expanding electric two-wheeler brand that has been doubling its growth year over year, today announced its partnership with Punjab Kings as the team’s Official EV Partner for the 2026 season. This marks a defining moment for the brand – bringing together the energy of Punjab Kings and the momentum of India’s green mobility movement.

As the Official EV Partner of Punjab Kings, Zelio E-Mobility will leverage one of India’s most-watched sporting platforms to strengthen its brand presence across the country. The partnership encompasses branding rights, digital media integration, and in-stadia activations tied to Punjab Kings throughout the season. Two of the brand’s most celebrated models – the XMen+ (launched in 2026) and the X Men 2.0 – will be featured by the team, reflecting the growing public love for these vehicles and placing them squarely in the spotlight of mainstream India.

For Zelio E-Mobility, this partnership is fundamentally about long-term brand building in key markets across India. Cricket offers unparalleled reach – cutting across geographies, demographics, and language groups. By associating with Punjab Kings, the brand aims to deepen its connection with millions of consumers in Tier 2 markets and beyond, accelerating awareness and consideration for its electric two-wheeler lineup at a scale that few other platforms can offer. 

“Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum,” said Kunal Arya, Managing Director, Zelio E-Mobility.

Punjab Kings Chief Commercial Officer Mr. Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”

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