InsuranceDekho, one of India’s fastest-growing insurtech platforms, is all set to make its first major foray into cricket as the Co-Presenting (On-Air broadcast) Sponsor of India’s T20I tour of Zimbabwe. Building on this association, the brand will also serve as the Title Sponsor (On-Ground) of India’s Test tour of Sri Lanka, with the series to be played as the InsuranceDekho Cup. Commercial terms of the partnerships were not disclosed.

The move marks the brand’s next step in using the most followed sport in the country as a platform to reinforce their brand philosophy ‘Khul Kar Khelo’ among people across Bharat. Launched with the legendary Indian captain Sourav Ganguly as their brand ambassador, it rests on a single belief: people move forward fearlessly when they know someone has their back. That belief sits at the heart of the company’s mission: to put a real financial safety net in the hands of every Indian family by empowering the advisors* who are the backbone of financial protection for crores of families, especially in the towns and villages of Bharat that formal insurance has long overlooked. 

*Ankit Agrawal, the CEO and Co-Founder, InsuranceDekho said:* “Everything we do comes down to backing people, so they move forward without fear. Our mission is to take insurance deeper into Bharat and we get there by trusting and empowering our advisors*, who in turn help crores of families in the country’s smallest towns protect what matters most. Standing behind Team India is that same belief on its biggest stage: when someone has your back, you chase your ambition without fear. That is what “Bharat, Khul Kar Khelo means.”

*The brand ambassador, legendary Indian Captain, Sourav Ganguly said:* “As a captain, I learnt that a team plays fearlessly only when it knows someone is behind it. That’s exactly what InsuranceDekho does – for its advisors*, for families, and now for Team India. I’m proud that Bharat, Khul Kar Khelo travels with the team on these tours.”

*Ashley De Silva, CEO of Srilanka Cricket said:* Sri Lanka Cricket welcome InsuranceDekho as the title sponsor of the upcoming Test series between India and Sri Lanka. We value partnerships that inspire participation and promote inclusivity, both of which are essential to developing a strong cricketing culture” 

The three-match India tour of Zimbabwe T20I series will be played at the Harare Sports Club in Harare from 23rd- 26th July 2026 and will be broadcast on Zee’s Unite8 Sports. 

This will be followed by the India tour of Sri Lanka Test series, which begins on 15th August 2026 and will be broadcast on the Sony Sports Network and Sony Liv. 

Sony Pictures Networks India (SPNI) has acquired the media rights for the 20th Asian Games Aichi-Nagoya 2026, marking the return of the prestigious continental sporting event yet again to the Sony Sports Network. Set to take place in Japan from September 19 to October 4, 2026, the 20th Asian Games Aichi-Nagoya 2026 will be broadcast live on the Sony Sports Network channels and streamed on Sony LIV. 

As part of the agreement, SPNI will showcase the highly anticipated 20th Asian Games, Aichi-Nagoya 2026, across India, as well as the Indian subcontinent.  

India heads into the Games riding on historic momentum. At the previous edition of the Asian Games, India delivered its best-ever performance at the tournament, securing 107 medals; a landmark achievement that underlined the country’s growing sporting prowess on the continental stage. With a new generation of champions emerging alongside seasoned stalwarts, expectations are higher than ever for another record-breaking campaign. 

The Asian Games are one of the largest multi-sport events in the world, bringing together elite competitors featuring 41 sports, including 32 Olympic sports with new additions like Mixed Martial Arts (MMA) and surfing, alongside staples like Cricket, Tennis, Esports, Kabaddi, Sepak Takraw, and Kurash. One of the biggest highlights of this edition for Indian audiences is cricket which have both the Men in Blue and Women in Blue vying to reclaim their honor of being Asia’s best.  The inclusion of the sport brings medal hopes in both the men’s and women’s competitions, further strengthening India’s prospects of topping its previous tally.   

Through comprehensive coverage, expert analysis, and multi-language programming, Sony Pictures Networks India will deliver immersive access to the 20th Asian Games Aichi-Nagoya 2026, capturing every emotional high, record-breaking feat, and historic triumph. From the opening ceremony grandeur to the final medal events, Sony Sports Network aims to bring fans closer to the action than ever before. 

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI):  

“The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.” 

Zelio E-Mobility, a rapidly expanding electric two-wheeler brand that has been doubling its growth year over year, today announced its partnership with Punjab Kings as the team’s Official EV Partner for the 2026 season. This marks a defining moment for the brand – bringing together the energy of Punjab Kings and the momentum of India’s green mobility movement.

As the Official EV Partner of Punjab Kings, Zelio E-Mobility will leverage one of India’s most-watched sporting platforms to strengthen its brand presence across the country. The partnership encompasses branding rights, digital media integration, and in-stadia activations tied to Punjab Kings throughout the season. Two of the brand’s most celebrated models – the XMen+ (launched in 2026) and the X Men 2.0 – will be featured by the team, reflecting the growing public love for these vehicles and placing them squarely in the spotlight of mainstream India.

For Zelio E-Mobility, this partnership is fundamentally about long-term brand building in key markets across India. Cricket offers unparalleled reach – cutting across geographies, demographics, and language groups. By associating with Punjab Kings, the brand aims to deepen its connection with millions of consumers in Tier 2 markets and beyond, accelerating awareness and consideration for its electric two-wheeler lineup at a scale that few other platforms can offer. 

“Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum,” said Kunal Arya, Managing Director, Zelio E-Mobility.

Punjab Kings Chief Commercial Officer Mr. Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”