For the first time in over two decades, the Sports Journalists Federation of India’s (SJFI) National Convention is heading back to the Capital bigger, grander and more powerful.

The convention, hosted by the Delhi Sports Journalist Association (DSJA) from March 13-16, has secured India’s leading two-wheeler giant Hero MotoCorp as the Title Sponsor, showcasing immense corporate confidence in the country’s premier sports gathering.

The four-day convention will mark the Golden Jubilee celebration of SJFI, making it one of the most significant editions in its history.

Sanjay Bhan, Executive Vice President, Global Business & Product Planning, Hero MotoCorp said, “At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the Title Sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year. This milestone is an opportunity not only to support athletes but also to celebrate the fraternity that passionately chronicles India’s sporting journey, tells stories about athletes and amplifies sporting achievements, thereby encouraging the ecosystem to grow.”

The Golden Jubilee edition has become a major attraction among the leading brands across India. Apart from Hero MotoCorp, 23 influential entities have partnered with the DSJA to support the convention.

The impressive roster features TCM Sports, SONY Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United Football Club, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmith Concepts & Vision, Adimazes, Aabhawater, VIDA and ESGF.

The strong corporate backing underlines the commercial appeal of the event. DSJA has also received strong support from Ministry of Youth Affairs and Sports (MYAS) and Indian Olympic Association (IOA) and International Sports Press Association (AIPS).

Sabi Hussain, Secretary, DSJA, said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing that we have received from our brand partners shows how powerful the Indian sports media network has become. We are set to deliver an exceptional event experience and a strong platform to our stakeholders connecting the sports, media and corporate world.”

Renowned former sports journalist and now a pioneer entrepreneur in the world of sports Lokesh Sharma, who is the Managing Director of TCM Sports said, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing the stories of athletes and competitions to millions of fans across the country. Platforms like the SJFI Convention allow journalists to exchange ideas, reflect on the evolving media landscape, and celebrate excellence in sports. We are proud to host this initiative and look forward to welcoming distinguished members of the sports media fraternity on 15th March.”

Over four days, the event will combine meaningful professional dialogue with competitive sporting action and extensive networking opportunities. The programme includes a Grand Sports Conclave featuring top administrators and Olympic icons, the JK Bose Inter-Zonal T20 Cricket Tournament, the AC Bali Table Tennis Tournament, multi-dimensional family and youth engagement activities like the Modern Pythian Games, Red Bull gaming station and a prize distribution ceremony attended by distinguished dignitaries.

Apart from that, basketball, futsal and golf putting competitions are scheduled.

The major highlight of the convention is the sports Conclave hosted by TCM sports. This flagship session will draw top-tier sports administrators and key decision-makers, offering sponsors and media professionals unparalleled networking access to the people shaping the business of Indian sports. 

As the most prominent annual meeting of its kind in India, it serves as a key moment to reflect on how sports coverage has shifted from traditional print to modern digital broadcasting, offering massive visibility for associated brands.

Kolkata Knight Riders (KKR) have announced their partnership with Disha Eye Hospitals as the Official Vision Partner for the upcoming season of the Indian Premier League (IPL 2026).

Venky Mysore, Chief Executive Officer at KKR, said, “This partnership strengthens our commitment to Kolkata’s community through a collaboration rooted in shared values of excellence and accessibility. Our association with Disha Eye Hospitals will enable us to deliver meaningful impact for fans on and off the field.”

Dr. Debasish Bhattacharya, Chairman and Managing Director, Disha Eye Hospitals, said, “When we founded Disha Eye Hospitals in 1997, our vision was simple yet profound: to ensure that world-class, affordable eye care is a fundamental right for everyone, not a privilege. Partnering with a champion team like the Kolkata Knight Riders feels like a natural extension of that very ethos. KKR represents the passion of Bengal, and Disha represents its care. Together, we are taking our decades-old commitment to the masses, championing the cause of eye health with the same relentless spirit that KKR brings to the pitch.”

Three-time Indian Premier League champions Kolkata Knight Riders will arrive in Kolkata on March 17 to begin their pre-season preparations, with the first training session scheduled for March 18.

ICC Chair Jay Shah and Google CEO Sundar Pichai attended the ICC Men’s T20 World Cup Super 8 match between India and South Africa on Sunday at the Narendra Modi Stadium in Ahmedabad.

Pichai was also present on the field during the pre-match proceedings. Google Pixel, Google’s flagship smartphone brand, is an official partner of the tournament, further highlighting the collaboration between global technology leaders and international cricket.

“When I was growing up, Sunny (Sunil Gavaskar) was a big idol for me. We used to have the Sportstar poster on my walls. So, I have followed the sport from a young age,” said Google CEO Pichai, in a conversation with Ravi Shastri during the mid-innings break of the India vs South Africa Super 8 match at the T20 World Cup.

T20 World Cup 2026 – Super 8 Fixtures

Here is the complete list of Super Eight fixtures:

• Feb 21: New Zealand vs Pakistan | 7:00 PM | Colombo (R. Premadasa Stadium)
• Feb 22: England vs Sri Lanka | 3:00 PM | Kandy (Pallekele International Cricket Stadium)
• Feb 22: India vs South Africa | 7:00 PM | Ahmedabad (Narendra Modi Stadium)
• Feb 23: Zimbabwe vs West Indies | 7:00 PM | Mumbai (Wankhede Stadium)
• Feb 24: England vs Pakistan | 7:00 PM | Kandy (Pallekele International Cricket Stadium)
• Feb 25: New Zealand vs Sri Lanka | 7:00 PM | Colombo (R. Premadasa Stadium)
• Feb 26: West Indies vs South Africa | 3:00 PM | Ahmedabad (Narendra Modi Stadium)
• Feb 26: India vs Zimbabwe | 7:00 PM | Chennai (MA Chidambaram Stadium)
• Feb 27: England vs New Zealand | 7:00 PM | Colombo (R. Premadasa Stadium)
• Feb 28: Pakistan vs Sri Lanka | 7:00 PM | Kandy (Pallekele International Cricket Stadium)
• Mar 1: Zimbabwe vs South Africa | 3:00 PM | New Delhi (Arun Jaitley Stadium)
• Mar 1: India vs West Indies | 7:00 PM | Kolkata (Eden Gardens)