InsuranceDekho, one of India’s fastest-growing insurtech platforms, is all set to make its first major foray into cricket as the Co-Presenting (On-Air broadcast) Sponsor of India’s T20I tour of Zimbabwe. Building on this association, the brand will also serve as the Title Sponsor (On-Ground) of India’s Test tour of Sri Lanka, with the series to be played as the InsuranceDekho Cup. Commercial terms of the partnerships were not disclosed.

The move marks the brand’s next step in using the most followed sport in the country as a platform to reinforce their brand philosophy ‘Khul Kar Khelo’ among people across Bharat. Launched with the legendary Indian captain Sourav Ganguly as their brand ambassador, it rests on a single belief: people move forward fearlessly when they know someone has their back. That belief sits at the heart of the company’s mission: to put a real financial safety net in the hands of every Indian family by empowering the advisors* who are the backbone of financial protection for crores of families, especially in the towns and villages of Bharat that formal insurance has long overlooked. 

*Ankit Agrawal, the CEO and Co-Founder, InsuranceDekho said:* “Everything we do comes down to backing people, so they move forward without fear. Our mission is to take insurance deeper into Bharat and we get there by trusting and empowering our advisors*, who in turn help crores of families in the country’s smallest towns protect what matters most. Standing behind Team India is that same belief on its biggest stage: when someone has your back, you chase your ambition without fear. That is what “Bharat, Khul Kar Khelo means.”

*The brand ambassador, legendary Indian Captain, Sourav Ganguly said:* “As a captain, I learnt that a team plays fearlessly only when it knows someone is behind it. That’s exactly what InsuranceDekho does – for its advisors*, for families, and now for Team India. I’m proud that Bharat, Khul Kar Khelo travels with the team on these tours.”

*Ashley De Silva, CEO of Srilanka Cricket said:* Sri Lanka Cricket welcome InsuranceDekho as the title sponsor of the upcoming Test series between India and Sri Lanka. We value partnerships that inspire participation and promote inclusivity, both of which are essential to developing a strong cricketing culture” 

The three-match India tour of Zimbabwe T20I series will be played at the Harare Sports Club in Harare from 23rd- 26th July 2026 and will be broadcast on Zee’s Unite8 Sports. 

This will be followed by the India tour of Sri Lanka Test series, which begins on 15th August 2026 and will be broadcast on the Sony Sports Network and Sony Liv. 

Stupa Sports, the leading global AI-powered sports technology and analytics firm, today announced its appointment as the Official Competition Management Partner of Table Tennis New Zealand (TTNZ), in what will be a multi-year strategic partnership. Under this agreement, Stupa will deploy its comprehensive “whole-of-sport” Competition Management Platform – an integrated, end-to-end digital infrastructure designed to power every dimension of table tennis governance, competition delivery and stakeholder experience, across New Zealand.

The partnership marks a significant step in TTNZ’s digital transformation journey, bringing together Stupa’s deep-tech expertise and TTNZ’s ambition to modernise the sport at every level – from grassroots clubs to national competitions.

Stupa’s platform delivers a suite of eleven enterprise-grade modules specifically configured for TTNZ’s operational requirements, including Tournament and League Management, Live Scoring and Real-Time Match Data, Membership and Licensing Management, an Automated Ranking and Rating System, an Online Entry Registration System with integrated payment gateways, role-based User Management, a revenue-generating Sub-Licensing Framework, secure Payment Processing, Third-Party System Integration support and full platform customisation aligned to TTNZ’s specific workflows.

A cornerstone of the partnership is the Sub-Licensing Framework, which enables TTNZ to generate new, sustainable revenue by licensing the platform to Regional Associations and clubs, while simultaneously driving national standardisation across New Zealand’s table tennis ecosystem. This positions TTNZ not only as a more efficient governing body but also as a commercially empowered one.

Commenting on the partnership, Megha Gambhir, Co-founder & CEO, Stupa Sports, said, “Our appointment as Official Competition Management Partner for TTNZ reflects our commitment to building technology that works for sport at every level and catering to all modern day requirements of fan and player engagement. This is not just a software deployment – it is the creation of a complete digital backbone for an entire national federation. From player registrations and club management to live match data and revenue generation, every touchpoint of New Zealand table tennis will now operate on a single, unified platform. We are proud to support TTNZ in this transformation and look forward to a long and impactful partnership.“

Adding to this, Izania Downie, CEO, Table Tennis New Zealand, said, “Partnering with Stupa Sports is a landmark moment for table tennis in New Zealand. For the first time, we have a single, fully integrated platform that connects every level of our sport — from players and clubs to regional associations and the national body. Stupa’s technology will not only simplify how we manage competitions and memberships, but also create new revenue opportunities that will directly benefit the growth of the sport across the country. We are excited about what this partnership means for the future of table tennis in New Zealand.”

Sony Pictures Networks India (SPNI) has acquired the media rights for the 20th Asian Games Aichi-Nagoya 2026, marking the return of the prestigious continental sporting event yet again to the Sony Sports Network. Set to take place in Japan from September 19 to October 4, 2026, the 20th Asian Games Aichi-Nagoya 2026 will be broadcast live on the Sony Sports Network channels and streamed on Sony LIV. 

As part of the agreement, SPNI will showcase the highly anticipated 20th Asian Games, Aichi-Nagoya 2026, across India, as well as the Indian subcontinent.  

India heads into the Games riding on historic momentum. At the previous edition of the Asian Games, India delivered its best-ever performance at the tournament, securing 107 medals; a landmark achievement that underlined the country’s growing sporting prowess on the continental stage. With a new generation of champions emerging alongside seasoned stalwarts, expectations are higher than ever for another record-breaking campaign. 

The Asian Games are one of the largest multi-sport events in the world, bringing together elite competitors featuring 41 sports, including 32 Olympic sports with new additions like Mixed Martial Arts (MMA) and surfing, alongside staples like Cricket, Tennis, Esports, Kabaddi, Sepak Takraw, and Kurash. One of the biggest highlights of this edition for Indian audiences is cricket which have both the Men in Blue and Women in Blue vying to reclaim their honor of being Asia’s best.  The inclusion of the sport brings medal hopes in both the men’s and women’s competitions, further strengthening India’s prospects of topping its previous tally.   

Through comprehensive coverage, expert analysis, and multi-language programming, Sony Pictures Networks India will deliver immersive access to the 20th Asian Games Aichi-Nagoya 2026, capturing every emotional high, record-breaking feat, and historic triumph. From the opening ceremony grandeur to the final medal events, Sony Sports Network aims to bring fans closer to the action than ever before. 

Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI):  

“The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”