Indian cricketer Shubman Gill and Bollywood star Preity Zinta have joined as co-founders of member-based gym facility DRIVE FITT to empower the Indian fitness market.
Launched by Mark Sellar and Deke Smith, DRIVE FITT blends cricket training facilities involving high-tech bowling machines in the nets, yoga studios, comprehensive strength, conditioning, and cardio training with gym amenities and plans to open its flagship facility later this year.
According to market research, the Indian fitness market is estimated to reach approximately $9.5 billion by 2025.
DRIVE FITT will provide different membership options, including monthly, quarterly, half-yearly, annual, and family memberships, alongside a daily pass.
The daily pass will cost around Rs1,000, while monthly memberships start at Rs 7,000, and yearly memberships can reach up to Rs 35,000. Family memberships will be available for two adults and one or two children.
The brand’s offerings would be crafted by Gill, along with Australian cricketers Chris Lynn and Ryan Harris.
The chain will launch its first facility in Gurugram this October, with a second location in Noida scheduled for November. The platform aims to establish 300 franchises across India within the next three years.
