Meraki Sport and Entertainment Pvt. Ltd. Recently inked the deal to onboard 22-year-old Indian cricket sensation, Yashasvi Jaiswal. Meraki will be handling Jaiswal’s commercial interests, brand building and management along with all other off-field engagementseffective immediately.
Earlier this year, Jaiswal was recognized as the ICC Men’s Player of the Month, a testament to his growing influence on the global cricket stage. Jaiswal’s journey from the tents of Azad maidan to becoming a key player for both the national team and his IPL franchise is a remarkable story of resilience, determination, and perseverance. His inspiring rise through the ranks embodies the very essence of what it means to overcome adversity and achieve greatness.
Expressing his excitement about the partnership, Jaiswal said, “I’m thrilled to join Meraki. Their approach to elevating an athlete’s brand and crafting meaningful associations is exactly what I need at this stage. With their expertise and support, I’m confident we’ll build something truly special.”
Namrata Parekh, Co-founder & Director of Meraki Sport and Entertainment shared her enthusiasm, stating, “Yashasvi is a cricketing blue-chip, and we are privileged to have him join our roster. While his dedication on the field is evident, it’s his deep-rooted commitment to empowering society that sets him apart. We are confident that through our proprietary tools and best practices, we will be able to create a long-term legacy for brand Yashasvi.”
Yashasvi Jaiswal now joins an elite group of athletes represented by Meraki, including legends and rising stars such as Rahul Dravid, Rohan Bopanna, Dipa Karmakar, Sreeja Akula, Palak Kohli and Srihari Natraj.
