Mumbai City FC, the 2023 title winners of the Indian Super League (ISL)—India’s largest football league and the second-largest sports league overall after the IPL—announced a multi-year partnership with UpUrFit as their Official Pain Relief and Recovery Partner starting from the 2024-25 season.
Commenting on the occasion, Kandarp Chandra, CEO of Mumbai City FC, said, “We are thrilled to welcome UpUrFit as our Official Pain Relief & Recovery Partner for the 2024-25 season. UpUrFit’s dedication to athletic performance through effective recovery solutions makes them an ideal partner for a club like Mumbai City FC. We believe their products will enable our players to perform at their peak throughout the season. We look forward to a successful season with UpUrFit by our side, helping us minimize recovery time and maximize performance.”
Co-founded by Indian entrepreneurs Munish Vig and Vikram Gunjal, UpUrFit recently closed its seed round successfully, having been bootstrapped until Q1 2024. The company aims to disrupt the current one-size-fits-all and under-serviced sports-related pain, discomfort, and hygiene market, which is currently estimated at Rs. 1500 crores. UpUrFit’s target market segment is experiencing a CAGR of 22% due to India’s growing focus on sports and fitness. The market is projected to be a Rs. 3500 crore opportunity by 2027.
Speaking about UpUrFit’s association with Mumbai City FC, Vikram Gunjal, Co-founder of UpUrFit, said, “Mumbai City FC is the epitome of excellence in the sporting and fitness arena. We at UpUrFit are excited to work with their talented squad and management, offering our products and services to optimize their performance. UpUrFit couldn’t have found a better partner that signifies peak performance and the drive to be number one every day!”
